Social media has become an integral part of a celebrity’s life, serving as a direct bridge to connect with their fans. Instagram, in particular, has emerged as the go-to platform for Tollywood stars to engage with their followers, share personal moments, and promote their projects.
As of 2025, several Telugu film industry celebrities have amassed millions of followers, reflecting their immense popularity and influence. Here’s a detailed look at the most followed Telugu celebrities on Instagram, their achievements, and what makes them so engaging on social media.
Instagram’s Most Followed Celebrities in Tollywood
Instagram has revolutionized the way fans interact with their favorite celebrities. For Telugu-speaking audiences, Tollywood stars have become not just actors but also social media influencers, sharing insights into their personal and professional lives. From movie promotions to fitness routines, travel diaries to social causes, these celebrities provide a closer look at their world.
The most followed Telugu stars on Instagram are household names, with millions of fans eagerly waiting for every post. Their reach extends beyond Telugu cinema, gaining admiration across India and even globally. The increasing popularity of South Indian cinema has further boosted their followings. Whether it’s Rashmika Mandanna’s charming presence, Allu Arjun’s stylish updates, or Samantha’s motivational posts, these celebrities dominate Instagram with engaging and entertaining content. As social media continues to evolve, Tollywood stars remain at the forefront, shaping digital trends and influencing millions with their online presence.
1. Rashmika Mandanna – 45.2 Million Followers
Rashmika Mandanna continues to dominate Instagram with her ever-growing fan base. The actress, fondly called the ‘National Crush of India,’ has gained immense popularity with blockbuster hits like Pushpa: The Rule and upcoming Bollywood ventures. Her social media presence is filled with adorable selfies, workout routines, movie promotions, and philanthropic activities, making her a fan favorite.
2. Samantha Ruth Prabhu – 37 Million Followers
Samantha remains one of the most followed South Indian actresses, known for her fitness journey, wellness posts, and motivational content. Despite taking a short break from films due to health reasons, she continues to inspire her fans with her resilience and positive energy. Her recent OTT projects have also garnered international attention.
3. Allu Arjun – 28.4 Million Followers
The ‘Icon Star’ of Tollywood, Allu Arjun has a dynamic presence on Instagram. His dance reels, stylish photos, and posts about Pushpa 2 have only increased his fan base. His recent National Award win further boosted his social media popularity.
4. Tamannaah Bhatia – 27.9 Million Followers
Tamannaah remains a fashion and fitness icon, balancing projects across multiple industries. Her workout videos and dance reels are particularly loved by fans. She also actively participates in social causes and engages with fans through interactive posts.
5. Pooja Hegde – 27.5 Million Followers
Pooja Hegde, with her elegant style and charm, has a strong presence in both Tollywood and Bollywood. Her Instagram is a mix of glamorous photoshoots, behind-the-scenes movie clips, and travel vlogs. She frequently interacts with fans through live sessions and Q&A rounds.
6. Kajal Aggarwal – 26.7 Million Followers
A veteran actress with an illustrious career, Kajal Aggarwal continues to maintain her position as one of the most loved actresses. She shares family moments, baby updates, and her fitness journey on Instagram, keeping her followers engaged.
7. Ram Charan – 26 Million Followers
Following the global success of RRR, Ram Charan’s fame skyrocketed. His Instagram is filled with movie updates, family pictures, and behind-the-scenes glimpses. He enjoys a global fanbase and frequently shares moments from international film events.
8. Vijay Deverakonda – 21.8 Million Followers
The ‘Rowdy Star’ continues to maintain a rebellious yet charming persona on social media. From fitness to motivational posts, Vijay Deverakonda’s Instagram remains one of the most engaging profiles.
9. Mahesh Babu – 14.5 Million Followers
The ‘Prince of Tollywood’ prefers a sophisticated approach on Instagram, posting stylish looks, family moments, and updates on his projects. His fans eagerly anticipate every post, making him one of the most followed Telugu superstars.
10. Prabhas – 13 Million Followers
Despite his private nature, Prabhas remains one of the biggest pan-India stars. His Instagram is mostly dedicated to film updates and rare personal posts. His fans remain loyal and eagerly await every update, especially with movies like Salaar 2 and Kalki 2898 AD on the horizon.
The dominance of these Telugu stars on Instagram highlights their influence beyond just cinema. From personal interactions to professional promotions, their social media activity keeps fans engaged and entertained. With evolving trends and increasing global recognition, these numbers are expected to rise even further in the coming years.
Who is your favorite Tollywood celebrity on Instagram?
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Note: This article data is from February 2025, the followers of the each celebrity may increase in future.